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Win / Loss Data

twilio Customer Signals

340 twilio customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how twilio's competitive position is shifting.

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70%Win rate
45Rivals tracked
340In-market
Competitive wins

Where twilio wins customers from competitors

Accounts that switched from a competitor to twilio over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of twilio's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
HubSpot
94%
Zendesk
91%
Crisp
86%
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Churn destinations

Where twilio lost customers in the last 12 months

twilio's biggest competitive threats: every vendor that picked up a churned twilio customer in the last 12 months, ranked by share of all churns.

Where twilio customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where twilio customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.twiliotwilio vs Zendesk: 73.8%Zendesktwilio vs Intercom: 3.4%Intercomtwilio vs WhatsApp: 3%WhatsApptwilio vs Tawk.to: 2.7%Tawk.totwilio vs HubSpot: 2%HubSpottwilio vs Text: 1.6%Texttwilio vs Chatwoot: 1.4%Chatwoottwilio vs GoDaddy: 1.2%GoDaddytwilio vs Freshworks: 1.1%Freshworkstwilio vs Tidio: 1.1%Tidio

Data current as of September 2026

Hi twilio team

340 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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