Win / Loss Data

twilio Customer Signals

See twilio's live competitive picture - head-to-head win rates against Zendesk and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where twilio wins customers from competitors

Accounts that switched from a competitor to twilio over the last 12 months. Each figure is twilio's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
HubSpot
90%
Wix (Chat)
84%
WhatsApp
83%
6 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where twilio lost customers in the last 12 months

twilio's biggest competitive threats. Each ribbon shows a vendor that picked up a churned twilio customer in the last 12 months; thickness = share of all churns.

Where twilio customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where twilio customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.twiliotwilio vs Zendesk: 69.2%Zendesktwilio vs Intercom: 3.1%Intercomtwilio vs Tawk.to: 2.7%Tawk.totwilio vs WhatsApp: 2.6%WhatsApptwilio vs OpenAI: 2.6%OpenAItwilio vs Atlassian: 2.1%Atlassiantwilio vs HubSpot: 1.8%HubSpottwilio vs Text: 1.5%Texttwilio vs Freshworks: 1.3%Freshworkstwilio vs Chatwoot: 1.3%Chatwoot
  • twilio vs Zendesk: 69.2%
  • twilio vs Intercom: 3.1%
  • twilio vs Tawk.to: 2.7%
  • twilio vs WhatsApp: 2.6%
  • twilio vs OpenAI: 2.6%
  • twilio vs Atlassian: 2.1%
  • twilio vs HubSpot: 1.8%
  • twilio vs Text: 1.5%
  • twilio vs Freshworks: 1.3%
  • twilio vs Chatwoot: 1.3%

Data current as of July 2026

Hi twilio team

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Live head-to-head win rates against Zendesk and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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