Win / Loss Data

Gladly Customer Signals

See Gladly's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Gladly wins customers from competitors

Accounts that switched from a competitor to Gladly over the last 12 months. Each figure is Gladly's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Text
94%
Freshworks
92%
Olark
90%
Zendesk
83%
Kustomer
80%
SalesForce
74%
Gorgias
65%
Shopify
49%
HubSpot
48%
klaviyo
31%
Churn destinations

Where Gladly lost customers in the last 12 months

Gladly's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Gladly customer in the last 12 months; thickness = share of all churns.

Where Gladly customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Gladly customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.GladlyGladly vs Shopify: 26.8%ShopifyGladly vs Zendesk: 13.4%ZendeskGladly vs klaviyo: 10.1%klaviyoGladly vs Gorgias: 8.9%GorgiasGladly vs HubSpot: 8.4%HubSpotGladly vs SalesForce: 5.6%SalesForceGladly vs OpenAI: 3.9%OpenAIGladly vs Tidio: 1.7%TidioGladly vs LINE: 1.7%LINEGladly vs Squarespace: 1.7%Squarespace
  • Gladly vs Shopify: 26.8%
  • Gladly vs Zendesk: 13.4%
  • Gladly vs klaviyo: 10.1%
  • Gladly vs Gorgias: 8.9%
  • Gladly vs HubSpot: 8.4%
  • Gladly vs SalesForce: 5.6%
  • Gladly vs OpenAI: 3.9%
  • Gladly vs Tidio: 1.7%
  • Gladly vs LINE: 1.7%
  • Gladly vs Squarespace: 1.7%

Data current as of July 2026

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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