Win / Loss Data
Kustomer Customer Signals
See Kustomer's live competitive picture - head-to-head win rates against HubSpot and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where Kustomer wins customers from competitors
Accounts that switched from a competitor to Kustomer over the last 12 months. Each figure is Kustomer's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where Kustomer lost customers in the last 12 months
Kustomer's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Kustomer customer in the last 12 months; thickness = share of all churns.
- Kustomer vs HubSpot: 21%
- Kustomer vs Shopify: 18.1%
- Kustomer vs Zendesk: 15.3%
- Kustomer vs klaviyo: 7.9%
- Kustomer vs Gorgias: 5%
- Kustomer vs SalesForce: 4.1%
- Kustomer vs Gladly: 2.6%
- Kustomer vs Freshworks: 2.2%
- Kustomer vs Intercom: 2.2%
- Kustomer vs Intuit: 1.7%
Data current as of July 2026
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Live head-to-head win rates against HubSpot and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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