Win / Loss Data

ElevenLabs Customer Signals

See ElevenLabs's live competitive picture - head-to-head win rates against OpenAI and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where ElevenLabs wins customers from competitors

Accounts that switched from a competitor to ElevenLabs over the last 12 months. Each figure is ElevenLabs's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Tidio
96%
WhatsApp
89%
Zoho
88%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where ElevenLabs lost customers in the last 12 months

ElevenLabs's biggest competitive threats. Each ribbon shows a vendor that picked up a churned ElevenLabs customer in the last 12 months; thickness = share of all churns.

Where ElevenLabs customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where ElevenLabs customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ElevenLabsElevenLabs vs OpenAI: 15.6%OpenAIElevenLabs vs Intercom: 11.3%IntercomElevenLabs vs twilio: 10.6%twilioElevenLabs vs Chatwoot: 10.6%ChatwootElevenLabs vs WhatsApp: 8.1%WhatsAppElevenLabs vs Zendesk: 6.9%ZendeskElevenLabs vs Chatbase: 5%ChatbaseElevenLabs vs Tawk.to: 4.4%Tawk.toElevenLabs vs HubSpot: 4.4%HubSpotElevenLabs vs Wix (Chat): 3.8%Wix (Chat)
  • ElevenLabs vs OpenAI: 15.6%
  • ElevenLabs vs Intercom: 11.3%
  • ElevenLabs vs twilio: 10.6%
  • ElevenLabs vs Chatwoot: 10.6%
  • ElevenLabs vs WhatsApp: 8.1%
  • ElevenLabs vs Zendesk: 6.9%
  • ElevenLabs vs Chatbase: 5%
  • ElevenLabs vs Tawk.to: 4.4%
  • ElevenLabs vs HubSpot: 4.4%
  • ElevenLabs vs Wix (Chat): 3.8%

Data current as of July 2026

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Live head-to-head win rates against OpenAI and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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