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Win / Loss Data

sierra Customer Signals

12 sierra customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how sierra's competitive position is shifting.

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73%Win rate
10Rivals tracked
12In-market
Competitive wins

Where sierra wins customers from competitors

Accounts that switched from a competitor to sierra over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of sierra's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Zendesk
79%
SalesForce
71%
WhatsApp
71%
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Churn destinations

Where sierra lost customers in the last 12 months

sierra's biggest competitive threats: every vendor that picked up a churned sierra customer in the last 12 months, ranked by share of all churns.

Where sierra customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where sierra customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.sierrasierra vs Zendesk: 63.2%Zendesksierra vs Decagon: 31.5%Decagonsierra vs Qualified: 1.8%Qualifiedsierra vs OpenAI: 1.1%OpenAIsierra vs HubSpot: 0.6%HubSpotsierra vs Intercom: 0.6%Intercomsierra vs Chatbase: 0.3%Chatbasesierra vs Freshworks: 0.3%Freshworkssierra vs SalesForce: 0.3%SalesForcesierra vs WhatsApp: 0.1%WhatsApp

Data current as of September 2026

Hi sierra team

12 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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