Win / Loss Data
8x8 Customer Signals
See 8x8's live competitive picture - head-to-head win rates against Zendesk and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where 8x8 wins customers from competitors
Accounts that switched from a competitor to 8x8 over the last 12 months. Each figure is 8x8's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where 8x8 lost customers in the last 12 months
8x8's biggest competitive threats. Each ribbon shows a vendor that picked up a churned 8x8 customer in the last 12 months; thickness = share of all churns.
- 8x8 vs Zendesk: 31.7%
- 8x8 vs LivePerson: 28%
- 8x8 vs OpenAI: 8.5%
- 8x8 vs SalesForce: 3.7%
- 8x8 vs Olark: 3.7%
- 8x8 vs Gorgias: 3.7%
- 8x8 vs Tawk.to: 3.7%
- 8x8 vs Text: 3.7%
- 8x8 vs HubSpot: 2.4%
- 8x8 vs WhatsApp: 2.4%
Data current as of July 2026
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Live head-to-head win rates against Zendesk and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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