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Win / Loss Data

8x8 Customer Signals

10 8x8 customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how 8x8's competitive position is shifting.

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65%Win rate
16Rivals tracked
10In-market
Competitive wins

Where 8x8 wins customers from competitors

Accounts that switched from a competitor to 8x8 over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of 8x8's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Chatwoot
88%
Text
76%
WhatsApp
71%
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Churn destinations

Where 8x8 lost customers in the last 12 months

8x8's biggest competitive threats: every vendor that picked up a churned 8x8 customer in the last 12 months, ranked by share of all churns.

Where 8x8 customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where 8x8 customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.8x88x8 vs Zendesk: 32.4%Zendesk8x8 vs LivePerson: 21.3%LivePerson8x8 vs SalesForce: 7.4%SalesForce8x8 vs Text: 5.6%Text8x8 vs WhatsApp: 4.6%WhatsApp8x8 vs Tawk.to: 4.6%Tawk.to8x8 vs HubSpot: 3.7%HubSpot8x8 vs Olark: 2.8%Olark8x8 vs Gorgias: 2.8%Gorgias8x8 vs ZoomInfo: 1.9%ZoomInfo

Data current as of September 2026

Hi 8x8 team

10 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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