Win / Loss Data

Kayako Customer Signals

See Kayako's live competitive picture - head-to-head win rates against Zendesk and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Kayako wins customers from competitors

Accounts that switched from a competitor to Kayako over the last 12 months. Each figure is Kayako's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
SalesForce
88%
Text
80%
Smartsupp
75%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Kayako lost customers in the last 12 months

Kayako's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Kayako customer in the last 12 months; thickness = share of all churns.

Where Kayako customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Kayako customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.KayakoKayako vs Zendesk: 49.6%ZendeskKayako vs Freshworks: 23%FreshworksKayako vs Intercom: 3.9%IntercomKayako vs HubSpot: 3.1%HubSpotKayako vs Atlassian: 3.1%AtlassianKayako vs Tawk.to: 2.7%Tawk.toKayako vs Zoho: 1.6%ZohoKayako vs Front: 1.6%FrontKayako vs osTicket: 1.6%osTicketKayako vs Olark: 1.2%Olark
  • Kayako vs Zendesk: 49.6%
  • Kayako vs Freshworks: 23%
  • Kayako vs Intercom: 3.9%
  • Kayako vs HubSpot: 3.1%
  • Kayako vs Atlassian: 3.1%
  • Kayako vs Tawk.to: 2.7%
  • Kayako vs Zoho: 1.6%
  • Kayako vs Front: 1.6%
  • Kayako vs osTicket: 1.6%
  • Kayako vs Olark: 1.2%

Data current as of July 2026

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Live head-to-head win rates against Zendesk and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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