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Win / Loss Data

Kayako Customer Signals

5 Kayako customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Kayako's competitive position is shifting.

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28%Win rate
21Rivals tracked
5In-market
Competitive wins

Where Kayako wins customers from competitors

Accounts that switched from a competitor to Kayako over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Kayako's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Rocket.Chat
50%
Text
50%
GrooveHQ
50%
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Churn destinations

Where Kayako lost customers in the last 12 months

Kayako's biggest competitive threats: every vendor that picked up a churned Kayako customer in the last 12 months, ranked by share of all churns.

Where Kayako customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Kayako customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.KayakoKayako vs Zendesk: 47.9%ZendeskKayako vs Freshworks: 20.2%FreshworksKayako vs Intercom: 3.9%IntercomKayako vs HubSpot: 2.9%HubSpotKayako vs Tawk.to: 2.9%Tawk.toKayako vs WhatsApp: 2.7%WhatsAppKayako vs Help Scout: 2.4%Help ScoutKayako vs Zoho: 1.9%ZohoKayako vs Crisp: 1.5%CrispKayako vs osTicket: 1.2%osTicket

Data current as of September 2026

Hi Kayako team

5 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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