Win / Loss Data
WhosOn Customer Signals
See WhosOn's live competitive picture - head-to-head win rates against HubSpot and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where WhosOn wins customers from competitors
Accounts that switched from a competitor to WhosOn over the last 12 months. Each figure is WhosOn's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where WhosOn lost customers in the last 12 months
WhosOn's biggest competitive threats. Each ribbon shows a vendor that picked up a churned WhosOn customer in the last 12 months; thickness = share of all churns.
- WhosOn vs HubSpot: 10.9%
- WhosOn vs Olark: 9.5%
- WhosOn vs Freshworks: 9.1%
- WhosOn vs Zendesk: 5.3%
- WhosOn vs Text: 4.9%
- WhosOn vs Tawk.to: 4.8%
- WhosOn vs Adobe: 4.4%
- WhosOn vs Intercom: 4.2%
- WhosOn vs Zoho: 4.1%
- WhosOn vs klaviyo: 3.9%
Data current as of July 2026
Hi WhosOn team
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Live head-to-head win rates against HubSpot and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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