Win / Loss Data

Front Customer Signals

See Front's live competitive picture - head-to-head win rates against HubSpot and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Front wins customers from competitors

Accounts that switched from a competitor to Front over the last 12 months. Each figure is Front's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Freshworks
89%
Text
79%
Intercom
69%
Tawk.to
67%
Tidio
67%
Intuit
62%
Zendesk
55%
Botpress
51%
HubSpot
50%
Shopify
43%
Churn destinations

Where Front lost customers in the last 12 months

Front's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Front customer in the last 12 months; thickness = share of all churns.

Where Front customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Front customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.FrontFront vs HubSpot: 16.9%HubSpotFront vs Zendesk: 14.3%ZendeskFront vs Shopify: 9.9%ShopifyFront vs Intercom: 7%IntercomFront vs JivoSite: 4.6%JivoSiteFront vs klaviyo: 4.2%klaviyoFront vs Brevo: 3.9%BrevoFront vs Text: 3.6%TextFront vs Botpress: 3.3%BotpressFront vs Intuit: 3%Intuit
  • Front vs HubSpot: 16.9%
  • Front vs Zendesk: 14.3%
  • Front vs Shopify: 9.9%
  • Front vs Intercom: 7%
  • Front vs JivoSite: 4.6%
  • Front vs klaviyo: 4.2%
  • Front vs Brevo: 3.9%
  • Front vs Text: 3.6%
  • Front vs Botpress: 3.3%
  • Front vs Intuit: 3%

Data current as of July 2026

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Live head-to-head win rates against HubSpot and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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